Robinhood Does It Again

It was a year ago at the Robinhood Gold event that I became intrigued by Robinhood. The company announced a 3% cash back credit card, which lost money on each transaction, and had clearly thought about the financial services business model differently than most of its competitors.

This week, the company did it again, introducing investment advisors, banking, and the research platform Cortex, all under Robinhood Gold.

This is a continuation of Robinhood bringing services normally reserved for the wealthy to the masses. I covered the trend in Rich People Sh*t and it’s a great way to see disruption in action.

Investment Advisors

Robinhood Strategies, as they’re calling it, brings an investment advisor to you. But instead of fees of 1-2% of your money, they’re charging a fraction of that.

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